Leading Indian Retailer ‘PC Jeweller’ Selects Polycom® Video Collaboration Solutions to Enhance Business Operations and Improve Customer Experience

Indian listed jewellery retailer uses secure video collaboration across 45 stores to enhance design, review, and manufacturing process

India, New Delhi - Aug 07, 2014: 

Polycom, Inc. (Nasdaq: PLCM) today announced that one of India’s leading jewellery retailers, PC Jeweller (PCJ) has selected Polycom video collaboration solutions to enable seamless connectivity between 45 store locations, as well as design and management sites across the country. The high definition audio and video technology has enabled the company to speed up critical decision-making, serve customers better, and improve team meeting experiences throughout the company.

PC Jeweller customers across all showrooms can visually interact with the company’s design department, to view custom-made jewellery and modifications

PC Jeweller engages in the manufacture, export, wholesale, and retail of gold and diamond jewellery and has several large, standalone stores at high street locations across India. The company has showrooms located across 37 cities in 15 states, including Guwahati, Jammu, Noida, Gurgaon and Bengaluru. With several teams spread across multiple sites, including most in remote locations, collaborating on product design, inspection, and stock-related issues is an essential part of the daily business operations for the company. Prior to the deployment of the videoconferencing solutions, long distances between offices presented a challenge with PCJ’s many business units spread across the country. This meant significant travel requirements and less effective, costly collaboration.

The suite of video collaboration solutions deployed at PC Jeweller includes the Polycom RealPresence® Group Series at all PC Jeweller outlets, for staff to collaborate over product reviews with co-workers, and sample showcases for buyers. For the company, video was seen as an essential way to transform teamwork on new projects, training on new software, internal meetings and employee reviews.

“Video collaboration is a mission-critical application in our day-to-day business – whether for internal purposes or for communication across all PCJ units,” said Mr. Balram Garg, Managing Director, PCJ. “Polycom offers a broad range of cost-effective, High Definition video collaboration solutions, which have enabled us a new way of conducting business without the need for frequent travel across large distances. This in itself, has not only helped us achieve significant savings in time and travel cost, but also establish a better work-life balance for many employees. PCJ customers now interact with our Designer Section across all showrooms for made-to-order designs or other modifications.”

Video collaboration is a mission-critical application for the company’s day-to-day business, for internal management purposes and communication across all PCJ units nationwide

Powered by the Polycom RealPresence Platform, the collaboration solution is completely interoperable with the company’s existing UC systems and networks. Based on open standards to ensure interoperability in multi-vendor environments, the RealPresence Platform transforms islands of remote and on-site employees, and fragmented communications systems, into a seamless video enterprise that makes enterprise-grade video easily and securely accessible to all authorised personnel. 

“We are increasingly seeing large Indian SMBs with dispersed workforces turning to video collaboration solutions to facilitate quicker decision making, improve teamwork and enhance their engagement process,” said Minhaj Zia, Managing Director, Polycom India & SAARC. “We are pleased to be delivering these benefits to PCJ though real-time visual collaboration, helping them to enhance their working environment through greater productivity and accelerate the achievement of their business objectives.” 

About Polycom

Polycom helps organisations unleash the power of human collaboration. More than 400,000 companies and institutions worldwide defy distance with secure video, voice and content solutions from Polycom to increase productivity, speed time to market, provide better customer service, expand education and save lives. Polycom and its global partner ecosystem provide flexible collaboration solutions for any environment that deliver the best user experience, the broadest multi-vendor interoperability and unmatched investment protection. Visit www.polycom.asia or connect with us on Twitter, Facebook and LinkedIn to learn more.

About PC Jeweller Limited


PC Jeweller Limited is one of the leading jewellery companies in India. The company offers a wide range of products including gold jewellery, diamond jewellery and other jewellery with a thrust on diamond jewellery and jewellery for weddings. PC Jeweller has significant jewellery manufacturing capabilities and currently has four jewellery manufacturing facilities in Selaqui (Dehradun), Noida & SEZ Noida that cater to their sales in India & Abroad. The company now has 45 showrooms at present across 37 cities in India. For additional details, please visit www.pcjeweller.com.

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